One of the key ingredients
of a successful client/agency relationship is candor. Clients must feel that
they can tell their agency the unvarnished truth. They must also have a sense of agency
transparency. If they can see how things work inside of the agency they’ll be
able to provide you with valuable feedback.
Allstate and Leo Burnett
have shared a 54-year partnership. This is a great example of how two-way
transparency serves both clients and agencies. A Long Union, Allstate and Burnett